Capital Ideas fosters the exchange of experience among Edmonton entrepreneurs. We aim to create a marketplace of ideas for seekers and sharers of business expertise.

Entrepreneurs make this city go. They have learned a lot in the process of setting up their businesses, and they could always learn more to make their businesses stronger. We aim to unlock that wisdom for the benefit of everyone.

We’re not selling anything. This is simply an effort to offer straight-up, useful, local information from a source you can trust.


Here is what Capital Ideas is all about:

  • We believe every entrepreneur has learned something that would help others start or improve their businesses.
  • We believe sharing that knowledge would make Edmonton a stronger, better, more innovative city.
  • We believe the entrepreneurial spirit is a valuable mindset, whether or not you run your own business.
  • We believe in a creative, collaborative kind of entrepreneurship focused on succeeding on one’s own merits rather than tearing the competition down.
  • We believe in honest, genuine and useful conversation and interaction that is never boring.

If you believe these things too, join us.

Want to stay in the Capital Ideas loop? Follow us on Twitter! moderated by the Capital Ideas team: @bailliescheetz, @samuelgbrooks and @jeffsamsonow

You can also join our LinkedIn group, Capital Ideas Alberta.

Here’s what Edmonton entrepreneurs are learning through Capital Ideas:


Sarah Aaron 75x75

“Marketing and promotion cannot be a one-size-fits-all strategy. Different market segments use different social media platforms, have different priorities and respond to different things. Marketing and promotion need to take all of these into account in order to be successful.” — Sarah Aaron, policy analyst at Government of Alberta


Sarah Befus 75x75

“That Edmonton is home to many smart, innovative entrepreneurs and we can learn a lot from each other no matter what industry we work in. Thanks Capital Ideas for showcasing the talented people that live here!” — Sarah Befus, president of Rescue Flats


Joanne Blake 75x75

“If you have a problem and are looking for a solution, or inspiration for new ideas, there are so many excellent resources and people right here in our backyard.” — Joanne Blake, founder of Style for Success Inc.



Desmond Chow 75x75

“I learned that the Edmonton business community is a tight-knit group that is open and willing to share ideas in order to push our city forward in growth and innovation. Always willing to help and advise, you can see the impact of the outside-the-box thinkers in how much our city has changed over the last 5 years even. It’s so exciting to see and be a part of.” — Desmond Chow, Sr Financial Advisor at ATB Investor Services


Debbie Engel 75x75“The questions posed by Capital Ideas cause me to examine my own business and find ways to improve. The best thing that I’ve learned is recognizing when it’s time to get outside help. Implementing some of the suggested strategies has made me more efficient as well as kept me mindful of work life balance; sometimes it’s better to outsource to provide time for personal use.” — Debbie Engel, owner of Debbie L. Engel Professional Corporation


JimEwing 75x75“One of the best things I’ve discovered through Capital Ideas is that there’s a terrific resource network available for business! That ‘Entrepreneurship is a Team Sport!’ I’ve learned that when I’m working with entrepreneurs, communities and organizations in areas of business growth and development, by connecting with those in other areas of expertise, I can introduce them to my clients when needed, and vice versa.” — Jim Ewing, co-founder of Pro-Vision Solutions Inc.


Kris Hans 75x75“Copy Success! We tend to focus on what went wrong and how do we fix it. Instead switch your attention to what went right and how do you duplicate it. Look for areas of success and clone them.” — Kris Hans, strategist at Market Grade


Wellington Holbrook 75x75“Capital ideas is already 3 years old? Surprising only because the ideas that entrepreneurs bring to the table are always so fresh and thoughtful. For me, the best thing I have learned thanks to the great ideas that get shared through Capital Ideas is that Alberta continues to lead the way with innovative and thoughtful entrepreneurs that are going to change the world. I am inspired by the entrepreneurs who take the time to share their ideas and show their entrepreneurial spirit.”  — Wellington Holbrookexecutive vice-president of ATB Business


Kris Kasawski 75x75

“I have learned to appreciate and value the diverse base of knowledge of the Capital Ideas community. I have also learned that your story matters and you have to be willing to get it out there and share it to engage and help continue to build this great entrepreneurial community.” — Kris Kasawski, principal and founder of Park Power


Nadine Litwin 75x75

“As a business owner you are not alone in your struggles and learning curves. Having an outlet/avenue to share and learn from others experience is very beneficial and Capital Ideas gives us an outlet.” — Nadine Litwin, advisor and solutions manager at Integrity Plus Financial Inc.


Kevin MacDonald 75x75

“I have learned that myself and my company are not the only ones that are going through certain situations or challenges. It is also great to see how the Edmonton business community, even competitors, come together to freely exchange information and help each other.” — Kevin MacDonald, business consultant at L6S Business Consulting Inc.


Ashif Mawji 75x75

“It’s amazing the quality and diversity of entrepreneurs in Edmonton. Capital Ideas has done a phenomenal job of providing a wide range of guidance on the various topics and I especially like how most responses are written in a context of how that person has experienced the topic in their business. Speaking from experience is highly relevant and very effective.” — Ashif Mawji, President of Trust Science


LaurieMcNaughton 75x75“Capital ideas is full of great ideas for entrepreneurs, whether you are a start up or you have been at it for a while and you are just looking for some creative thoughts from others who have been down the road. There really isn’t a school for entrepreneurs and this has turned out to be valuable place to share ideas.” — Laurie McNaughton, business and executive coach at Action Coach




Dennis Michael

“The very moment I left that first event I learned that we have a vibrant and brilliant community of entrepreneurs. It’s inspiring and amps you up to know that Edmonton is such a fantastic city with so much to offer.” — Dennis Michael, brand builder of Wake Creative


CrystalPuim 75x75

“The best thing I have learned through Capital Ideas is that there isn’t a how to book on how to run a business and everyone struggles with the same questions and uncertainties! So often you feel like everyone who runs a business must know something that you don’t and Capital Ideas shows us that we all continue to learn and grow no matter how big or how small our companies are. Just keep swimming!” — Crystal Puim, owner of Crystal.Puim.Photography


MarkRemple 75x75

“I have to say the best thing that I have learned is that the small business community in Edmonton really looks out for itself. Even though some of us may be in direct competition with each other, there is still this spirit of ‘we are all in this together’. People are always willing to give out advice or lend an ear. There is nowhere else that I would rather do business.” — Mark Remple, president of Point of View Media


Danika Riedel 75x75

“As a home based business, I’m so impressed with the support everyone is willing to share on this page. No matter your business profession there’s so much information you can utilize from this community of amazing entrepreneurs.” — Danika Riedel, tea ambassador at Steeped Tea



Eryne Sarabin 75x75

“Being exposed to such a diverse network of professionals and entrepreneurs has validated that any questions, concerns or challenges that I am faced with as a small business owner have also been felt and overcome by others in my community. Rather than starting from scratch, to be left scrambling, or learning the hard way, Capital Ideas provides an invaluable opportunity for me to connect with and learn from my peers.” — Eryne Sarabin, owner and lead planner at Tycoon Events



Laura M Schuler 75x75

“The best thing I learned was all of the various apps that entrepreneurs are using in their businesses. Keeping up with technology is vital to my business.” — Laura M. Schuler, General Counsel, Schuler Law Group


JoshSpurrell 75x75“I really enjoyed the session that drove home the point about monetizing your minimum viable product, being first to market is always helpful. Also there is no substitute to using feedback from paying customers to evaluate and refine your product or service.” — Josh Spurrell, President of Spurrell & Associates Chartered Professional Accountants


OLYMPUS DIGITAL CAMERA“You can take advice, learn from the experts, hear what others have to say. In the end, though, all that matters is your vision and your path. Be true to that no matter what others think you should be doing.” — Deirdre StLuke, corporate storyteller


JoeWasylyk 75x75

“Capital Ideas brings to the table many aspects of entrepreneurship through financial knowledge and small business training. I’m a strong believer in lifelong learning and the best thing that I learned through Capital Ideas is that it is possible to have real entrepreneurial collaboration between the younger entrepreneurs and the more mature entrepreneurs.” — Joe Wasylyk, founder of The Seniorpreneur Project


Michelle Weisgerber 75x75

“I’ve learned that Edmonton is full of passion no matter what field you are in. Anything and everything to do with entrepreneurship, big or small, there is always someone to lend an ear or point you in the right direction. We have so many fascinating people in this city to learn from and I love meeting them.” — Michelle Weisgerber, owner and artist at 4Cats Arts Studio



Cecile Wedlandt 75x75

“So many wonderful things learned, but I would say the best is how many amazing entrepreneurs we have in Edmonton who are open to sharing their experiences and learning from each other. Why reinvent the wheel when you have such great connections?” — Cecile Wendlandt, director of advisor recruiting for Freedom 55 Financial


All of the above learning is what entrepreneurs shared with us celebrating three years of Capital Ideas Edmonton.