Event 11: What Not To Wear – Entrepreneur Edition


Glamour, glitter, fashion, and fame… that may be what you consider before getting ready for the workplace. However, often times fashion takes a back seat as you focus on all the other parts of your business. Our panel on November 21 focused on how your outfits may be affecting your personal brand. While dressing for the job you want might not be accurate – should you dress for the type of clients you want? Janis Galloway of Dress Me Dearly, Garner Beggs, co-owner of Duchess Bake Shop, and Lazina Mckenzie of L Squared Style discussed why it is important to consider your wardrobe as part of your personal brand and part of how you represent your business.

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Event Video:


Garner Beggs

Company: Duchess Bake Shop

Garner Beggs is the co-owner of Edmonton’s premiere bakery and macaron destination, Duchess Bake Shop, located on 124th Street.

Janis Galloway

Company: Dress Me Dearly

Janis Galloway can be described as Edmonton’s fashion ambassador, gallivanting around the city to every fashion event and talking style with the Edmonton Journal, CTV, Breakfast Television and most recently, as the Fashion Correspondent for Shaw TV’s Press 2 Play. She is Founder of one of Edmonton’s first fashion blogs, Dress Me Dearly, and Wardrobe Stylist at her agency, Dress Me Dearly Styling, where she has worked with both commercial and private clients including Mode Models, Simons, Dr. Martens, West Edmonton Mall and Edmonton City Centre. In 2010, Dress Me Dearly was named one of the Top 15 Canadian Fashion Blogs by Fashionism.ca and in 2012 recognized by FASHION Magazine as one of the top 10 Alberta style blogs.

Lazina McKenzie

Company: L Squared Style

Lazina McKenzie is the founder of L2 Style, a styling company that helps both individuals and organizations maximize their personal style to better represent their brands. This University of Alberta grad is passionate about style and helping others realize the power of theirs.

Resources and Links:

Capital Ideas panel

See more photos on our flickr: What Not to Wear – Entrepreneur Edition

Read tweets that were sent during the panel by checking out our Storify: What Not to Wear – Entrepreneur Edition

For more on style, visit: lsquaredstyle.com, dressmedearly.com and styleforsuccess.com

  • http://styleforsuccess.com/ Terry Pithers

    Your clothing always makes an impression, positive or negative. You don’t need a suit but grunge doesn’t cut it. In business, sloppy dress subconsciously signals sloppy attention to details.

  • Shirley Borrelli

    Use your appearance as an appropriate invitation for people to get to know you, your talents, your skills and your solutions for their problems.@ShirleyBorrelli, Image & Style Expert; Small Business Coach

  • Joanne Blake

    The key to dressing in our multi-generational work force is understanding client’s expectations while being congruent with your organization’s brand. When you make a great first impression you’ve built instant credibility for yourself and your company. Joanne Blake, Corporate Image Consultant, Helping People Project Brand

  • http://twitter.com/KarenUnland Karen Unland

    Thanks for chiming in, Terry, Shirley and Joanne! Excellent advice.

  • http://styleforsuccess.com/ Terry Pithers

    Karen, this is a panel that Joanne and I didn’t want to miss, (we’ll be in Calgary presenting on similar subjects). I hope lots of entrepreneurs attend especially tech start-ups so they learn you can look tech-savvy, creative and look like you mean business.

    I am constantly surprised how some of your panel experts dress when they know their photos will be in the Journal promoting themselves and their expertise to the business community. Brand is also portrayed positively or negatively through your dress.
    That’s my rant:)

  • http://justinjackson.ca/ Justin

    The joke in the tech community is that if you wore dress pants to work, it’s because you ran out of jeans. ;)

  • joanneblake

    I watched the videos and found it interesting that Karen mentioned Mark Zuckerberg. I often hear in my image seminars that Zuckerberg wears nothing but tee shirts and jeans so why can’t I.

    Mark is a billionaire and can show up in his jammies and no one would bat an eye. For the rest of us, until we reach billionaire status, dress matters. It makes a statement of substance and credibility that can build our success.

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