Event 1: How do I get a great website?

What should your website look like? How much should it cost? How do you know who you can trust to build it? How do you get the results you want? Everett Kunitz of Kunitz Shoes, Lisa Hagen of Gystworks and Raoul Mendoza of DirtyLab Brand Communications shared their expertise on July 4 at noon. Join Capital Ideas to get the highlights as soon as they become available, and for a heads-up on the next event.

Event Video:
Jump to a Time in Video:

3:43 — What’s the number one piece of advice on setting up a website?
7:10 — Do you always need a website?
9:14 — Everett Kunitz How can you solidify your business goals and identity through a website?
10:55 — What should you look for in a web developer?
15:11 — What’s the value of finding a local designer?
17:17 — How much should I budget for a website?
21:24 — How involved do I need to be with the website once it’s built?
24:35 — Should you have content ready before starting the design process?
28:55 — How do you measure and track success?

Event Transcript:


Everett Kunitz

Company: Kunitz Shoes

Everett owns and operates Kunitz Shoes — “that really good shoe store” — along with his sister and their parents. Kunitz Shoes opened in 1981, the year Everett was born, and he grew up working in the store. He later moved to Winnipeg and then to Europe, but returned to Edmonton five years ago to help with the business. It has since grown enormously, with an expansion at the southside location and a new store on Jasper Avenue. Everett worked with Jeff Archibald at Paper Leaf to put together kunitzshoes.ca.

Lisa Hagen

Company: GystWorks
Email Address:

Lisa is an expert in strategizing, developing and implementing well-designed and usable websites. Lisa is based in the collaborative workspace of Unit B, and is a partner in Gystworks, a network of consultants, developers, and independent digital media producers. When she isn’t helping businesses create successful websites, she performs mentorship and speaking engagements at various educational institutions. Lisa is the Vice President North for Digital Alberta, is on the organizing committee of UX Edmonton, and is the owner of Lisa Hagen Strategy & Interaction Design.

Raoul Mendoza

Company: DirtyLab Brand Communications

Raoul started his career as a student intern for Interbrand in Toronto. In 2001, he earned his Bachelor of Design degree with a major in Business and Marketing from the University of Alberta. He then worked at Redengine before becoming the creative director of Yellow Pencil. He is now the owner and creative director of DirtyLab Brand Communications where he focuses on educating clients on the business of branding and graphic design.

Resources and Links:

Capital Ideas Panel

Flickr – Candace Elliott from the Edmonton Journal snapped some wonderful photos at the event. Make sure to check out the gallery.

Storify – See what people said about the event on our Storify.


Resources provided by The Business Link:

E-Business Planning

Website analytics and performance management

Internet Sales Contract Regulation

Canada Get Your Business Online