Event 11: What Not To Wear – Entrepreneur Edition


Glamour, glitter, fashion, and fame… that may be what you consider before getting ready for the workplace. However, often times fashion takes a back seat as you focus on all the other parts of your business. Our panel on November 21 focused on how your outfits may be affecting your personal brand. While dressing for the job you want might not be accurate – should you dress for the type of clients you want? Janis Galloway of Dress Me Dearly, Garner Beggs, co-owner of Duchess Bake Shop, and Lazina Mckenzie of L Squared Style discussed why it is important to consider your wardrobe as part of your personal brand and part of how you represent your business.

Want to learn more? Join Capital Ideas to find out how you can be in the audience, as well as  receive event highlights as they become available.

Event Video:


Garner Beggs

Company: Duchess Bake Shop

Garner Beggs is the co-owner of Edmonton’s premiere bakery and macaron destination, Duchess Bake Shop, located on 124th Street.

Janis Galloway

Company: Dress Me Dearly

Janis Galloway can be described as Edmonton’s fashion ambassador, gallivanting around the city to every fashion event and talking style with the Edmonton Journal, CTV, Breakfast Television and most recently, as the Fashion Correspondent for Shaw TV’s Press 2 Play. She is Founder of one of Edmonton’s first fashion blogs, Dress Me Dearly, and Wardrobe Stylist at her agency, Dress Me Dearly Styling, where she has worked with both commercial and private clients including Mode Models, Simons, Dr. Martens, West Edmonton Mall and Edmonton City Centre. In 2010, Dress Me Dearly was named one of the Top 15 Canadian Fashion Blogs by Fashionism.ca and in 2012 recognized by FASHION Magazine as one of the top 10 Alberta style blogs.

Lazina McKenzie

Company: L Squared Style

Lazina McKenzie is the founder of L2 Style, a styling company that helps both individuals and organizations maximize their personal style to better represent their brands. This University of Alberta grad is passionate about style and helping others realize the power of theirs.

Resources and Links:

Capital Ideas panel

See more photos on our flickr: What Not to Wear – Entrepreneur Edition

Read tweets that were sent during the panel by checking out our Storify: What Not to Wear – Entrepreneur Edition

For more on style, visit: lsquaredstyle.com, dressmedearly.com and styleforsuccess.com